Schema content can seem like a foreign concept, especially to people who are not familiar with what goes on behind the scenes of an online search. Keep reading to learn how updating schema content can improve search results.
They Give Meaning To the Content
When it comes to search engine results, there is a lot of content that could be related to whatever you are searching, which is reflected in the multiple pages that populate once you hit the enter key. However, it is thanks to schema content that the search engine knows what each of the results mean in relation to the word or phrase that was put into the search bar. Without schema content to give the results meaning and index the pages accordingly, the results that populated would not be in the same order and you might not find what you are looking for as easily.
You Can Make It Work For You
Schema content is very malleable, and it was designed with the user in mind. For example, if you own a local business and you are trying to get more traffic based from online searches, you can optimize your content so it is more likely to appear closer to the top of the results when someone searches for local businesses. If you win an award or get a good rating or review, that will drive the likelihood up even more.
It Can Work With What You Have
Everyone strives to work with the tools they already have to make improvements instead of having to spend more money, but saving money with schema content is usually overlooked. All it takes is some updating and reformatting and your business will get even more attention. For instance, there are plenty of businesses across different industries that have outdated information on the internet, and so they fall through the cracks because they lose relevance. Doing simple updates and adding things such as contact information, a website and a list of current hours and keeping them up to date goes a long way into getting more attention for your business.
Schema content is an enigma for those who are not in the know, but it is incredibly easy to understand and use once you get the hang of it. Keep this article in mind the next time you are looking to improve business and take a look at what your schema content can do for you.